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| Parisienne - 2011 ad campaign |
I actually had the exact same thoughts last year when the first Parisienne fragrance came out, except back then I didn't have this blog. Well now I do, and Parisienne is having a re-run.
Kate Moss, aka ‘the love of my life’, the most stylish, my most admired is once again the face of Parisienne by YSL fragrance campaign.
I had mixed feelings when I saw this last year and I have the same feelings about it now. On the one hand, I love Kate Moss and she can do no wrong. On the other hand, I laugh at the fact that Kate, the ultimate Brit, the ex-face of Burberry (i mean, how more Brit can you get?!) is now also the "ultimate Parisienne"?!
I don’t really care if the message YSL is trying to send is ‘anyone can be a Parisian’ or ‘its your style that makes you Parisian’ or whatever it might be… I say – DOWN WITH THIS FASHION GLOBALISATION! Why is it that stereotypes are bad?? Some times they can be good.. Like the stereotypical French/Parisian lady.. the one who is meant to ooze elegance and chic and the je-ne-sais-qoui.
Like Audrey Tatou.. or Melanie Laurent.. or Marion Cotillard...
Kate Moss is a legend - not doubt about that. But in my humble opinion she was a wrong choice for this particular campaign. That is all.
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| Parisienne - 2010 ad campaign |
