I have been thinking about this campaign for a little while and I have decided that I actually don't like it. I understand what they are getting at with this but something is just not working about it. I understand that Lacoste is trying to take a different spin on glamour and chic and break out of the 'polo shirt' niche that the brand is currently in but I'm not entirely sure that such a literal interpretation is necessarily the most effective way to expand the brand perception beyond sports chic.
